We're excited by what's to come, but it couldn't have happened without the story that brought us here.
Our lotteries business dates back to 1881 when George Adams organised the first Tattersalls public sweep on the Sydney Cup. By 1896, Tattersalls Sweeps began selling tickets across Australia - even to our neighbours in New Zealand by post.
As momentum grew, Tattersalls acquired the Victorian public lottery licence in 1954. Over the next decade, public lotteries were state government-owned in other jurisdictions. From 2007, there was a period of privatisation of public lotteries when Tatts Group acquired Golden Casket, followed by NSW Lotteries in 2010 and SA Lotteries in 2012.
In 1991 Keno started being played in NSW registered clubs and was then introduced into other Australian states and territories.
Fast forward to 2022, Tabcorp's Lotteries & Keno business demerged to form The Lottery Corporation™ - the leader in the Australian lotteries and Keno market, and one of the highest performing lottery businesses globally.
Starting The Lottery Corporation from scratch has given us the unique opportunity to set our strategy and create our own culture.
The Lottery Corporation's group strategy is made up of our vision, purpose and principles.
Our strategy, vision, purpose and principles are fully supported by our Board and Executive Leadership Team, and it will guide us and keep us on track to deliver great things.
When developing it, we considered our people, capabilities, the expectations of our shareholders and other stakeholders, our position in the global lotteries market and ultimately what we want our company to become.
The Lottery Corporation™ officially launches
The Lottery Corporation (TLC) lists on the ASX
Tabcorp awarded a new 20-year Keno licence in Victoria until 2042
The Lottery Corporation™ announced as the name of Tabcorp's demerged Lotteries & Keno business
Tabcorp announces plans to demerge its Lotteries & Keno business
Omni-channel program launches, supporting retailers to provide an enhanced omni-channel customer experience
Tabcorp combines with Tatts Group Limited to create a world-class, diversified entertainment group under the Tabcorp brand
Launch of The Lott umbrella brand
Set For Life launches
Tatts Group acquires SA Lotteries
Tatts Group acquires NSW Lotteries
Tattersalls acquires Talarius and Golden Casket and changes its name to Tatts Group Limited
Tattersalls lists on the ASX and acquires Bytecraft
Oz Lotto - Australia’s first national game - launches
Keno is introduced in NSW registered clubs
The world’s first lottery player registration service (now known as The Lott Members Club) is introduced
Instant Scratch-Its go on sale for the first time
George Adams organises the first Tattersalls public sweep on the Sydney Cup