Andrew Shepherd is Chief Customer & Marketing Officer for The Lottery Corporation. He joined the lottery industry working for Golden Casket in 1997, which subsequently became part of Tatts Group in 2007 where he became the Head of Marketing.
Andrew has been involved in the launch of The Lott® master brand, The Lott® website and app development, the Powerball® game relaunch, and various product changes and campaigns. Over the past 30 years, he has worked across several industries in various marketing roles including the automotive, dairy, beverage, and lottery industries.
Andrew holds a Bachelor of Business (Marketing). He is a Graduate Member of the Australian Institute of Company Directors (AICD), and a member of various industry associations including the Australian Association of National Advertisers (AANA) and the Association for Data-driven Marketing & Advertising (ADMA).